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FOREVER. FASTER.
Designed to support grassroots football clubs across the UK, the Puma King Club program helps teams grow both on and off the pitch. By providing access to exclusive benefits and rewards, alongside high-quality Puma teamwear, the program delivers added value to clubs at every level of the game.
Members can enjoy ongoing incentives that support day-to-day club operations and long-term development. With a strong focus on sustainability and progression, Puma King Club is committed to strengthening grassroots football today and supporting future generations of players, coaches and volunteers.
Direct Soccer x Puma
• Welcome Gift Worth £300 RRP
• 15% - Gift of kit programme
• Access to Premier League / EFL Match tickets
• Chance to win EFL Hospitality / signed merch
• Discount days on Puma.com for all club members.
• Access to bespoke kits through Puma Kit Factory.
Why Choose Direct Soccer?
We are the No.1 teamwear retailer in the UK for many key brands. Across our brand partners, all products are at least 25% off, ensuring clubs get the best value.
In addition to all of the above, you will automatically be enrolled as a Direct Rewards member where your club will earn vouchers when qualifying spends are met.
Here are the key benefits of being a Direct Rewards member:
- New value driven tier - £25 voucher when you hit a spend of £500.
- £100 voucher for every £2,000 spent (that’s an extra 5% back in addition to our standard 25% discount).
- £500 bonus when you hit £10,000 (an additional 10% back).
- Parents, players, and members of the community can contribute to the club’s total spend simply by adding the rewards token to any type of order - a unique benefit only we offer.
- Vouchers are valid for 1 year and can be used on all items across our website.
- Vouchers can not be used in conjunction with any promotional codes at that time.
We understand how important a quick turnaround is for your club kit so we are proud to offer the fastest delivery in the UK for teamwear. In 2025, our average lead time for customised kit was an incredible 7 days and we look forward to reducing this even further for our valued customers.