Bought a venue. Built a brand. Now they have a football club. We spent time with Jack Price and Kurtis March to hear how Pure Swansea has grown from a rebrand in 2021 into something much bigger. Everything they do is built around community, from launching their academy just a year ago to bringing together 54 grassroots teams from across Wales to compete in the Direct Soccer Grassroots Cup. This is a team dedicated to giving back. The aim at Pure Swansea is simple, to impact as many children and communities as possible through sport. At Direct Soccer, we're proud to support the club through our club shop partnership and Direct Rewards, helping fund equipment and invest in the next generation. Building strong relationships and providing meaningful support is central to how we operate at Direct Soccer.